&
DIRECTION
DESIGN
What I do
I work across the full breadth of brand and communication design, moving comfortably between strategic direction to hands-on design and decision-making.
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Defining visual tone and guiding teams from initial moodboards and concepts through to delivery.
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Systems that are creative, flexible and practical, whether creating something new or evolving an existing brand.
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Ideated and rolled out consistently across channels and touchpoints.
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Magazines, lookbooks and brand publications, from early concepts and layout systems through to finished artwork.
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Across websites, social and video, designed to work seamlessly with the wider brand.
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Design that balances retail impact with eco-conscious choices around materials and layout.
What I bring
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I’m a designer first, grounded in craft and always leading the first creative approach in brand, visual, and digital design.
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Taking time to understand what’s really needed, asking the right questions and exploring options before settling on a direction that feels clear and confident.
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A strong eye for layout, typography and detail, guiding decisions about what feels right for a brand and its audience.
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Working comfortably with teams and partners, valuing open conversation and keeping the process clear, straightforward and productive.
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Getting to know a brand’s world and context, taking care with detail and consistency and helping it evolve in ways that feel true to its identity.
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Pushing ideas forward when it adds value, aiming for work that feels confident and distinctive while remaining appropriate and practical.
“Emma joined English Heritage at a critical time during a brand refresh process, and was instrumental in identifying how to amplify the visual identity to provide much-needed depth and richness.”
Megan Anders, Head of Brand and Content, English Heritage
WHO I’VE WORKED WITH
