Design & Direction

WHAT I DO

Editorial design

Magazines, lookbooks and brand publications. An editorial eye for story, structure and beautiful typography.
Creative direction

Clear ideas, a shared vision and hands-on direction. Bringing brands to life across campaigns, photography and digital.
Visual identity design

Making sense of a brand and giving it visual character. Distinctive identities with the flexibility to grow and practical guidelines to guide them.
Packaging design

A little brand world, held in your hands. Thoughtful packaging that brings together character, craft and clear communication.
Digital design

Websites, social content and email design. Bringing the same care for typography, imagery and clear communication to the screen.

WHAT I BRING

I have a strong instinct for what works visually: the right typeface, the balance of a layout, the image that makes it click. Years of working across brands have sharpened that judgement. I bring a considered aesthetic, with a clear sense of what feels right for each brand and its audience.
I get under the skin of a brand, question the brief and make sense of what’s needed. I bring a strong creative point of view, balancing fresh ideas with what feels right for the brand, its audience and its ambitions.
I value open conversation and a clear process. Whether I’m joining an established team or bringing creative partners together, I keep people involved, explain the thinking and give everyone the direction they need to move forward confidently.