I have over 20 years of industry experience and have been the creative lead on projects with M&S, John Lewis, Google and YouTube.

I’ve also worked independently creating strategic visual identities for groundbreaking start-ups and indie brands. Drawing on my extensive experience, I use my well-honed strategies to develop brand narratives that not only look beautiful, but have creative depth and functionality.

I’m adept at curating expert teams and am meticulous in ensuring all creative stays true to brief, gets delivered on time, and within budget. I use my skills in editorial design and art direction to ensure storytelling and typographic expertise are brought to every project, and have a passion for empowering my clients with the tools and confidence to apply the design work themselves beyond our time together.

Alongside my freelance work, I’ve founded ARCA a personal branding studio for creative service providers.

Let’s work together!