Barc Architects Brand Refresh

EXPERTISE

Creative direction, Brand strategy, Logo design, Brand style guide, Social media design, Website design, Portfolio design, Presentation design, Stationery design

OVERvieW

Barc’s founder Caroline Shortt was looking for a softer, more editorial brand refresh for her established architecture practice. In collaboration with marketer Louise Gregson Williams of Leap Thirty Two, we developed a strategic brand framework to define their position in the market. I modernised the existing logo by giving it a cleaner appearance and pairing it with a blend of design-inspired and minimal sans serif plus a more approachable and sophisticated serif typographic suite. We established a contemporary colour palette that exuded warmth which complemented their project aesthetic. I created a topline overview of their new website, introducing the editorial and welcoming atmosphere we aimed for, and partnered with Studio Cotton to build the site according to these guidelines. Additionally, I created a suite of business tools with an elegant and contemporary feel, along with a comprehensive set of brand guidelines to ensure consistent application across all platforms.

CLIENT: BARC ARCHITECTS