Carella Luxury Knitwear Brand Identity

EXPERTISE

Visual Identity, Creative direction, Packaging design, Logo design

OVERVIEW

I was approached to create a brand identity for best friends and business partners Nicky and Kate. They wanted a brand that felt elegant yet playful and symbolic of them as a pair. I based the identity around a thread that loops into the symbol of friendship, forming the foundation of the brand. This thread was playfully woven across all branding materials linking the friendship of the two women and the products that they produced.