Ted Baker x DFS Lookbook Print + Digital design

EXPERTISE

Editorial design, E-book design

OVERVIEW

I designed this elegant and contemporary lookbook for the eponymous fashion brand's collaboration with DFS. Working closely to the guidelines I designed concepts that would align with the the campaign look and feel, which we presented to stakeholders. In addition to the print lookbook, I built an ebook version, ensuring the design was optimised for various devices while maintaining the high-quality visual appeal and including extra video content and product details from the shoot.

AGENcy: AXON LONDON
CLIENT: DFS + TED BAKER