Cox + Cox A/W Campaign

EXPERTISE

Art direction, Creative concepts, Photoshoot production

OVERVIEW

I was brought in at the last minute to take over the art direction for this beloved homewares brand, stepping in during a crucial time for their Christmas and Autumn campaigns. Collaborating closely with the team, I meticulously planned and directed a photo shoot that blended seamlessly with the brand’s existing imagery. My focus was on maintaining the established aesthetic while introducing fresh elements to enhance the seasonal themes. Through careful selection of props, lighting, and composition, we captured the warmth and charm of the brand, ensuring a cohesive visual narrative that resonated with their loyal audience.

AGENcy: AXON LONDON
CLIENT: COX & COX
PHOTOGRAPHY: EMMA LEE