John Lewis Christmas Gift Guide
EXPERTISE
Editorial design, Creative concepts, Pitch concepts
OVERVIEW
I collaborated with the pitch team at Axon London to create a suite of editorial designs and moodboards that secured the John Lewis gift guide business. Guided by the existing in-store ATL creative for the season, I worked alongside an Editor to produce the concept for a dynamic, fresh, and modern companion piece. Our goal was to evoke luxury and decadence as outlined in the brief, pushing creative boundaries whilst staying true to the core John Lewis brand guidelines. This initial win paved the way for Axon to secure a working relationship with John Lewis which was retained for many years after.
AGENcy: AXON LONDON
CLIENT: John Lewis