John Lewis Fitness + Wellbeing Campaign

EXPERTISE

Creative direction, Photoshoot production, Creative Concepts, Art Direction

OVERVIEW

As Art director at Sunday, I developed the overarching concepts for the John Lewis regular Spring ‘Fitness and Wellness’ campaign which was featured across in-store POS, Window displays, web banners, advertising, and a corresponding editorially inspired lookbook. As part of a small creative team I was responsible for the topline concepts, design and production of the imagery and lookbook which involved casting, location scouting, team curation and shoot art direction.

Another crucial aspect of my role was securing sign-off on our creative concepts from major stakeholders at John Lewis which I presented alongside my Editor. I also meticulously managed budgets to ensure financial compliance while upholding the integrity of the creative vision and adhering to project timelines. This comprehensive approach ensured that every aspect of the campaign aligned seamlessly with John Lewis' brand standards and objectives.

AGENcy: SUNDAY
CLIENT: John Lewis
PHOTOGRAPHY: Sam Robinson